Soda’s overrated, so Coca-Cola’s wanting into weed.
Coca-Cola has been eyeing cannabis-infused drinks, in keeping with a press release. The corporate stated Monday that it is “carefully watching” the usage of CBD in “practical wellness” drinks.
SEE ALSO: Hero fights off weed dispensary robbers with a bong
“The house is evolving rapidly,” Coca-Cola spokesman Kent Landers instructed Bloomberg Information. “No choices have been made at the moment.”
In accordance with a report in BNN Bloomberg, the corporate is “in talks” with Aurora Hashish, a Canadian marijuana producer. Whereas gross sales in sugary sodas have slowed down, Reuters notes that well being drinks are on the rise.
Not like THC, the compound in hashish that causes a excessive, CBD is non-psychoactive. It’s believed to have anti-inflammatory, anti-nausea, anti-seizure results, and since it does not make the consumer intoxicated, CBD merchandise are marketed as having a few of the advantages of hashish with out the intoxication.
Since Canada simply legalized leisure marijuana, producers have been displaying increasingly curiosity in producing cannabis-infused merchandise. Reuters calls it a “testing floor” till the U.S. comes round to legalization.
“Entry right into a legalized Canadian market permits them to develop and construct a model whereas not breaking any legal guidelines,” Bruce Campbell, an investor who’s invested in weed producers, instructed Reuters.
If Coca-Cola does go ahead with making weed-infused merchandise, it could be the primary non-alcoholic producer to make cannabis-related drinks, which might be fairly dank.