Picture of a man called John Lewis smiling at his laptop

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John Lewis (the person, not the store)

When does Christmas formally begin for you? For John Lewis, it begins as early as November.

And no, we’re not speaking about Christmas advertisements. We’re speaking in regards to the American man who spends each Christmas letting individuals know that he is not the key British retailer that goes by the identical title.

“I joined Twitter in 2007 but it surely was most likely a number of years later once I began getting tweets misdirected in direction of me,” John (the person, not the store) tells Radio 1 Newsbeat.

“However then I simply realised it was a case of mistaken identification.”

Mistaken identification

John Lewis, who lives in Virginia, has just about grow to be a legend within the eyes of British customers on Twitter.

He spends loads of time replying to offended and confused prospects who tweet him pondering he – @JohnLewis – is the twitter profile for the retailer.

We’re speaking about every part from inventory and returns to damaged objects.

And he is extremely popular on the web site.

New Twitter deal with?

John will get greater than 100 tweets a day that are meant for the retailer.

He says that he typically considers giving the deal with up however admits he nonetheless has enjoyable with it.

“The way in which I have a look at it’s that if it obtained actually irritating I simply would not do it,” John explains to Newsbeat.

“However I am having sufficient enjoyable with it nonetheless that it is not a trouble.

“I am at all times amazed on the people who say ‘how do you stand it?’ and ‘how do you not go loopy and yell at these individuals?’.

“Initially, life is simply too brief.”

John Lewis perks

Though the corporate have not provided to purchase his deal with simply but, having the identical title as an enormous British retailer has its perks.

Yearly the retailer items its namesake with a gift with “all types of various issues,” John says.

“Typically it is a hamper of Christmas ornaments and loads of Christmas-based objects.

“The 12 months the advert was the person on the moon they really despatched me a very nice telescope.

“One time I obtained a laptop computer, so they have been very beneficiant”.

He is a little bit of a celeb now

John usually spends Christmas replying again to feedback in regards to the yearly John Lewis Christmas advert.

However this 12 months, he is the star of his very personal Christmas advert.

Regardless of all that has occurred, John advised Newsbeat that his family and friends in Virginia have not fairly caught on to his on-line fame.

“It is arduous to elucidate it to them, to be trustworthy.

“They only do not get the problem, so typically I do not even attempt”.

John additionally advised us that he has been inside a John Lewis retailer earlier than when he flew over to the UK a number of years again.

And, sure, we’re nonetheless getting our heads round John Lewis within a John Lewis.

Observe Newsbeat on Instagram, Fb and Twitter.

Hearken to Newsbeat dwell at 12:45 and 17:45 each weekday on BBC Radio 1 and 1Xtra – in case you miss us you may hear again right here.

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